We created The Art Press in 2008, a couple years after starting Vardagen. We were receiving a lot of requests to design and print for other people after seeing our work. We had struggled ourselves to find a screen printer that could meet our needs so we wanted to provide our services to others as well.
From our perspective most screen printers are focused on the sports and promotional industries because that's the biggest chunk of the screen printing market. However, we were looking for a more creative shop that would have the passion to get the textures, colors and ink feel perfected. Since we couldn't find it, we set out to build it ourselves. We wanted to offer softer prints that were embedded in the garments so we started experimenting with inks. After a lot of trial and error, we finally came up with some formulas that gave us the look and colors we wanted.